Home »
Overview
Navajo Preparatory School’s brand reflects the spirit of leadership, cultural integrity, and academic excellence. Every visual element—from our logos to our colors and typography—works together to communicate our values and vision.
At the heart of Navajo Prep’s identity is the motto:
Yideeską́ą́góó Naat’áani
Leaders Now and into the Future
We are committed to developing inquisitive, compassionate lifelong learners through a rigorous international curriculum grounded in Navajo philosophy. Our brand is more than visuals—it’s a reflection of our mission, our people, and our promise to future generations.
This guide is designed to help our community and partners use the NPS brand consistently and respectfully. Whether you're creating digital content, printed materials, or merchandise, these standards ensure that our identity remains strong and unified. The NPS brand is much bigger than logos, colors, and typefaces. Our values, how business is conducted, and how our staff represent our organization on a day-to-day basis are just as vital to the effectiveness of the brand as these guidelines.
Logo System
Navajo Prep’s logo system includes:
- Academic Seal: Used for formal, institutional, and academic communications.
- Athletic Eagle Logos: Representing school spirit and athletic identity.
- NP Monogram: A versatile mark for merchandise and casual branding.
- IB Co-branding: Used in conjunction with the International Baccalaureate logo.
Logo Usage Guidelines
- Maintain clear space equal to the width of the “N” in the logo.
- IB logo must be no larger than 70% of the adjacent NPS logo.
- Logos should appear on the upper left or right of designs.
- Use only approved color variations for background contrast.
Color Palette
These colors are central to our identity and must be used consistently across all media.
| Name | CMYK | RGB | HEX | |
|---|---|---|---|---|
| Black | 0, 0, 0, 100 | 0, 0, 0 | #000000 | |
| Turquoise | 100, 23, 29, 1 | 0, 138, 171 | #008AAB | |
| Yellow | 3, 8, 80, 0 | 252, 223, 81 | #FCDF51 |
Misuse
Do
- Use official logo files without modification.
- Maintain proper spacing and sizing.
- Use logos in approved color formats.
- Seek approval before publishing branded materials.
- Use eagle graphics facing left or right only (not rotated or angled).
Don’t
- Stretch, skew, or distort logos.
- Change fonts or colors within logos.
- Place logos too close to other elements.
- Use logos without administrative approval.
- Flip eagle graphics upside down or diagonally.
Brand Permissions
All materials referencing Navajo Preparatory School must:
- Use official logos, colors, and fonts
- Be approved by NPS administration before use
Contact: sbekis@navajoprep.com for logo files or design approval.
Brand Guide
High-Res Logo Files
"Through consistent application, we can help ensure our brand is accurately and compellingly represented."